Dunlop and Goodyear - Live at Geneva Motor Show 2013

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Goodyear and Dunlop - Live at Geneva Motor Show 2013

This year is Dunlop’s 125th anniversary so they’re making a big noise at the 83rd Geneva Motor Show. The creator of the pneumatic tyre is using the motor show to reveal plans for a new direction for the firm in which it will pursue ways to help car manufacturers make their machines more fuel efficient.

Racing has always been a focus for the firm so it shouldn’t surprise you to read that they’re using motorsport to develop the next generation of fuel efficient tyres. Dunlop has used Geneva to unveil their support for the GreenGT H2 car, which is the first hydrogen fuel cell car to compete at Le Mans. In recent years Audi has used the endurance race to showcase their diesel technology and they’ve come away with the overall winner’s trophy with the Audi R15 TDI and R18 TDI in recent years, so alternatives to petrol are making in-roads into major motor racing events.

The Le Mans commitment will no doubt help Dunlop to develop tyres for the next generation of electric and alternative fuel cars but Goodyear has used Geneva to unveil a technology that will benefit all of today’s motorists. Last year TIME magazine recognised Goodyear’s AMT tyres as one of their top 25 best inventions of the year and this year visitors to the brand’s exhibition stand are able to get a closer look at the technology that makes checking tyre pressures a thing of the past.

Goodyear and Dunlop - Live at Geneva Motor Show 2013

Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013

Tyres that maintain their optimum pressure without the need for external pumps or any driver involvement will lead to less CO2 emissions and reduce fuel consumption, so will benefit motoring and the environment in a similar way to the technologies that Dunlop are developing through their motor racing activities.

Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013Goodyear and Dunlop - Live at Geneva Motor Show 2013

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