Published on 15 Dec 2010 by Alison
This is quite an out there video for the new Audi A7 Sportback. The mix of psychedelic and organic (bordering on phallic) imagery doesn’t really get explained until the closing slogan “Imagination meets engineering”. The design credentials of the A7 Sportback need no explaining - it’s definitely one of the more balanced and elegant takes on the coupe-sedan theme on the market. Audi is driving the creative process home by using the Rorschach animation to explain how the concept came about in the minds of the engineers involved, and the sountrack is a remix of “Dracula” by Basement Jaxx.