The Fiat 500 is being launched on the US car market at a price of 15,500 USD and a new configurator is available for potential US customers to play around with their model and see where they can take that price. The 15,500 price tag is for the entry level Fiat 500 Pop, while the 500 Sport starts at 17,500 USD and the 500 Lounge gets to $19,500 before options.

Head on over to Autoblog.com to see what people are doing with their Fiat 500’s to get to pricing around 23-25,000 USD. Fiat has tried to hard to keep the price down and offer plenty of options in the process. It might not be at the level of Mini premium touches, but they’re playing a clever game, hard. And the prospects of the new Fiat 500 in the US are looking good from the start - this thing is so cute and possibly accessible to many for the price, that it has the potential to be good seller. It might be a flash in the pan at the beginning, but it will be a handy one for the fortunes of the Fiat-Chrysler deal.

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