Lotus is doing some serious campaigning on the marketing front and here we get to see the official video of the Lotus Esprit. We have to allow them a poetic licence on the ‘faster than sound’ slogan and the video probably has a few too many elements for our liking, but it’s a professional and dynamic piece.
Lotus is definitely doing the hard work on its marketing and advertising, blending pure sports car images with corporate luxury. The proof is not yet in the pudding but we trust that the substance will back up the flair demonstrated so far. It which case, Porsche, McLaren, Ferrari and co will be looking over their shoulders to see how their revived competitor is getting along.