Published on 06 Sep 2010 by Alison
Curious to see that while Fiat has said its Alfa Romeo brand is not for sale, especially not to Volkswagen, the German group continues its acquisition of other Italian ‘assets’ all the same. The most recent move to Volkswagen from Fiat comes in the form of personnel, with Giovanni Perosino, head of marketing and communications at Fiat Group, moving to the same role at VW.
The Italians are describing the move from the 46-year-old as another example of the drain of human resources as Volkswagen taps into the Italian talent pool. Perosino will join compatriots Luca De Meo, Volkswagen marketing director, and Walter de Silva, head of design at VW.
How much as consumers we will see their influence filter through, apart from the more obvious touch of the design department, we’ll be seeing in the future but it’s probably not too far-fetched to say that Volkswagen is slowly becoming more Italianised. Will we see an eventual acquisition of Alfa Romeo…?