After its stunning MP4-12C model, McLaren is planning another five products to be released over the next five years. The announcement was made by McLaren North America head Tony Joseph as he tours McLaren dealers in the US and is part of McLaren’s plan to reach total production levels of 4,500 units.

McLaren is undertaking a transition from producing race cars to entering the street car market and has been developing this plan, and the models to be released, for at least six years. While the company might be the ‘new kid on the block’ for in the consumer supercar market, its racing tradition is providing it not only with quality technology, but also a brand image that should help to keep things grounded.

The company has said its racing roots mean “substance over flash” is their philosophy, and that it will focus on low, but quality, production. McLaren will have some work to do on the marketing side as it establishes itself as a real player but if it produces the kind of quality cars we’re expecting, driving purists who will be looking at McLaren anyway are sure to be further satisfied.

Only 1,000 of the first McLaren street-legal MP4-12C cars will be sold in the first year of production and as the company focuses on quality built in small units, that number will easily be reached. The challenge lies in increasing those figures, or even meeting the reported registered interest of 2,700 buyers. Most of those buyers, according to the company, are already Porsche owners who understand the substance over style philosophy, meaning that McLaren is not just out to be beat Ferrari or Lamborghini (and not just on price, either).

Source | AutoGuide

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