The Audi A1 continues its high profile marketing campaign, this time completing a video with Germany’s pop-rock band, Tokio Hotel. With that and the Next Big Thing videos with Justin Timberlake, Audi certainly hasn’t saved on its marketing and creating a specific and slick image for the A1. Obviously aimed at younger people, throwing off its ‘another German premium car’ roots, Audi has invested heavily in making its A1 appeal to exactly who it wants it to.

What’s more, the aggressive and sophisticated campaign could be bearing fruit, with official sales kicking off in August amongst announcements that Audi has already planned A1 production increases. An extra note on the German thing - having chosen a local musical group to help in its promotion, this could be exactly the kind of German car that young locals back. It’s got nothing that indicates it’s the kind of thing your father would buy, thus giving the next generation something cool but German to cruise in.

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