After news that Fiat would get its own showrooms in the US, without using Chrysler dealerships as a spring board, it seems that the Italian company is sharing a Champs Elysees showroom with Jeep. The Motor Village includes the Jeep models for the first time in a Fiat showroom, alongside Italian brands like Alfa Romeo, Lancia and Maserati.

After the Fiat-Chrysler merger, plans were that Chyrslers will be sold in Europe as rebadged Lancias, and so the Jeep brand will become the flag bearer for the American company. New Alfa SUV models planned should be based on Jeep models, bringing the brands closer together. The store is considered one of Fiat’s international flagship stores and it’s interesting to see Jeep get a foot in the door.

Fiat Jeep Champs Elysees showroom

Source | WCF

(no votes)

0 comments