Fiat to get own dealerships in US: no sharing with Chrysler

Posted: Friday 09 July 2010 by Alison

Nuova Fiat 500 - esterni

The Fiat-Chrysler merger had first indicated that Fiat products would appear in Chrysler dealerships and that particularly the Fiat 500 would occupy its own small, featured corner on showroom floors. It now appears, though, that Fiat will get its own dealerships in the US, according to CEO Sergio Marchionne himself, and that Fiat will have a strong presence of about 200 stores opening.

We’re a bit skeptical about investing these kinds of resources when there is already a wide network of Chrysler dealerships that could be harnessed. But reports say that current Chrysler dealers will have the first opportunity to purchase new stores, which will be fitted out with service departments, too.

This would indicate that more than just the Fiat 500 will be going stateside as clearly, it would be difficult to build an entire dealership around one compact car. It raises the question, though, as to exactly what models will appear, as previously the new Alfa MiTo and Alfa Giulietta have been denied, and we can’t see that Fiat would be in a rush to take the Punto across the Atlantic. Perhaps the new Alfa SUV…?

Nuova Fiat 500 - esterni Nuova Fiat 500 - esterni Nuova Fiat 500 - esterni Nuova Fiat 500 - esterni

Source | Autoblog.com

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