Mini will again be taking part in the Vienna Life Ball, Europe’s biggest AIDS charity event that takes place ahead of the 18th edition International AIDS Conference, and this time it won’t be one fashionista Mini offered as a prize draw, but three different designer Mini models.
Francisco Costa of Calvin Klein will be designing the Mini Countryman, Diane von Furstenberg the Mini Hatch, while Kenneth Cole has the Mini Convertible to help the red ribbon cause.
The proceeds of the evening will go to amfAR (AIDS research fondation) and up to now the fashion liveried Mini’s designed by Missoni (2003), Ferré (2004) and Versace (2005), followed by Diesel in 2006 and Agent Provocateur (2008) and The Blonds for Katy Perry have totaled around 500,000 euros.