To promote the launch of two models the Mégane Coupé Cabriolet and the Wind roadster, Renault has invented a game called “Very Good Trip,” an online adventure roadtrip with eight teams consisting of two people from each country where the cars will be marketed.

The adventurers have until 9 July to cross Europe (two weeks with Mégane Coupé Cabriolet and the following two with the Wind)and accomplish nearly 100 challenges and the campaign uses all the meeting points of digital audiences, including a web platform and content on YouTube, Dailymotion, Flick’r, Facebook and Twitter.

Candidates have to use these networks throughout the competition to gain the support of a fan base and Web users can follow the teams on their adventures and vote for their favorite team daily on www.verygoodtrip.renault.com site. At the end of the game, the most popular team will win the “Very Good Trip” and take home the two vehicles and the financial equivalent of a year’s fuel and insurance.

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