We’re not particularly surprised by the attempt at a philosophical ending to the Audi A1 movie “The Next Big Thing”. Basically the episodes are a string of events cobbled together with an ending that tries to explain the apparent randomness of the previous instalments. It’s a bit like the Michael Douglas film The Game but without a story line.

Kudos to Audi, though, for putting together a trendy marketing theme showing that the Audi A1 is the next generation’s flair. We would have liked to see an actual full online betting campaign surrounding the A1 but that’s probably illegal, or at least not in line with company values. At least Timberlake gets more tongue in cheek as he goes along - we could kick off with another six…

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