The first Audi A1 on-road video shows the new compact driven by Markus Winkelhock (official Audi DTM driver), in a more modest standard version than those we’ve seen so far, although we do get a look at the famous “wasabi green” interior inserts and trim. With commentary from Horst Glaser of Audi’s chassis department, this is the first real sense I’ve got that the A1 could be a serious contender to the Mini, without the retro style, of course.

The A1 debut at the 2010 Geneva motor show was almost overshadowed by the A1 E-Tron prototype; the third in the E-Tron family, none of them are headed for production in the near future, although the second compact E-Tron is said to be the future Audi R4. In any case, if we were to see an A1 E-Tron in production, it could be a coup for Audi in conquering the urban electric market. We’ll have to wait and see.

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