For the first time in Fiat’s 111-year history, Italy is no longer the brand’s number one market. The local market has been overtaken by Brazil, purchasing 750,000 cars a year to Italy’s 722,000. If any evidence was needed as to Brazil’s “emerging” market status, the stats speak for themselves. Italy’s purchases decreased by 0.5 percent, while Brazil’s increased by 12.6 percent.

That’s a big number which has left even CEO Sergio Marchionne surprised (figures of this kind were expected for Brazil, but further down the track). What’s more, Fiat seems to be on a winning formula for this South American market, taking out the number one spot for car manufacturers, too. Volkswagen follows, selling 695,395 vehicles and General Motors trails behind a little at 610,836 sales.

The results are not due to one particular model, but a combination of Fiat’s hard work over a number of years to build their presence in the Brazilian market, providing vehicles that customers want to buy, and new car tax incentives from the Brazilian government. By comparison, the Italian car market is likely to experience a slight decrease this year, which could get very costly if the government chooses not to continue scrappage schemes.

Source | Autoblog.it

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