Published on 21 Jan 2013 by Dan Read
The Chrysler 300S Turbine Edition was probably the highlight of the group’s stand at this year’s North American International Auto Show in Detroit. The concept car was built to honour the 50th anniversary of the brand’s Turbine Concept, which produced 55 prototype cars back in 1963. Today, most of the 55 have been destroyed and the turbine engine technology the helped develop hasn’t been continued.
The 2014 concept hasn’t revived the technology that produced 44,000 RPM, so what’s the point? According to Chrysler, the new car is a homage to the original rather than a revival, so the same copper colour that was used on the original machine has been use on the Turbine Edition. The headlight and fog light surrounds have also been coloured to match the 1963 original and the machine sits on 22 inch ‘turbine blade’ wheels with a mirror finish, which look retro yet modern.
Unfortunately the concept uses Pentastar V6 rather than the A831 turbine motor, and the 300 is a saloon, whereas the original was a coupe. But 50 years after the original was launched, Chrysler no longer produce a coupe, so if nothing else this concept shows how much things have changed with the company being split into various divisions over the past 5 decades.
While we like what we see in these shots, we would have liked Chrysler to have taken the concept a step further with a change to the front end to reflect the rounded headlights of the original, but unless the car goes into production, this concept has served its purpose and reminded us of the brand’s glorious and innovative past.