As we wait for official photos of the new Alfa Giulietta (the name is still unconfirmed but it appears that Alfa Romeo will no longer use the “Milano” name previously chosen), whose debut was postponed at the last minute, you might think the excitement surrounding the new model would mean parent group Fiat was happy about Alfa Romeo fortunes. Things appear quite the opposite though, with Sergio Marchionne personally ordering a review of brand strategy and calling into question future investments already planned for new models.

Alfa Romeo is facing a full product freeze to arrest declining sales, or a revamp of its line using Chrysler-based models. While the new Alfa MiTo has been a fresh and successful models so far for the brand, it hasn’t been enough to plug the hole created by ageing models and delayed plans for new cars.

The new Alfa Milano, now Giulietta most likely, should have proved to be a key turning point for the brand but its debut was again delayed (we should see the official pics tomorrow). The new car will still be presented to the market and so far interest has been positive. It’s what happens after the MiTo and this 147 replacement that’s important.

Alfa is looking at no investments in new models after the Giulietta debut, making it and the MiTo the only new models in the range, as sales of the 159, Brera coupe, Spider and GT Coupe will continue. That would shelve plans for the new Alfa Giulia, or 159 replacement. The alternative is to use the new alliance with Chrysler to share platforms and build new sedan models. Whichever they choose, it appears that Marchionne is looking for a complete turn-around in the brand, and future Fiat Group investment will depend on it.

Source | Automotive News

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