Published on 13 Jan 2013 by Dan Read
Hyundai have followed up from last week’s teaser image with further shots of the car they are hoping will push their brand upmarket. Although there are just a few days left until the saloon’s official launch at the 2013 Detroit Auto Show, our images don’t give much of a clue as to the overall shape of the car.
From what we can see, the new model is following the company’s establish Fluidic Sculpture design ethos that calls for flowing lines and sharp creases throughout the bodywork. Although we can’t see what’s behind the headlight covers, we’re assuming that LED running lights, like those seen on the i40, will provide visibility at night and add to the quality feel the South Korean company are now aiming for.
According to internet rumours the car will be a similar width and length to the Audi A7. If that’s the case, the car will go head-to head with saloons like BMW 5-Series and Jaguar XF. In parallel to the new styling, Hyundai is also developing models that handle with the sporty characteristics executive saloon drivers have become used to.
Whether Hyundai will be able to compete with the top brands in the premium sector like Mercedes-Benz, Jaguar and BMW remains to be seen. Even if they are aiming to take on marques like Lexus and VW, changing from a budget brand to a premium brand won’t happen overnight.