Chinese cars in Europe: Brilliance importer bankrupt

posted: Tuesday 10 November 2009 by Alison in: Safety Announcements Saloons

The official European importer for the Brilliance brand, HSO Motors, has been officially declared bankrupt due to the total flop of Chinese cars in Europe. The Luxembourg company had invested in Germany as its main market, but the Brilliance brand never recovered from the ADAC crash test in which it received no stars, despite modifying the vehicle afterwards to receive three.

According to reports, Brilliance failed on the German market not only to its poor quality, but also its uncompetitive prices. With all the well-made German cars on the market, not even the BS4 managed to salvage the situation, despite being a more recent model with better safety features. No diesel versions were available for the BS4 and BS6 models, with the first diesel being planned only for 2011.

We would add to this list of failures, the general patriotic feeling and prejudice on the old continent that European cars are better, and that when in Germany, why would you buy anything that isn’t German? Despite this, it looks as though Brilliance itself will take over the failed activity of HSO Motors, in attempts to continue imports of its Chinese cars to Europe.