New Chrysler logo: Fiat to save Chrysler or not?

posted: Wednesday 04 November 2009 by Alison in: Misc Alfa Romeo Lancia Fiat Chrysler

New Chrysler logo

As the car world waits for the plan of the Fiat-Chrysler deal to be revealed, it looks as though a new Chrysler logo could be revealed. You might wonder why, if the brand is going to disappear from Europe, but it could be a show of faith from Fiat that Chrysler will get a revival in its own market of North America.

The new logo is quite sexy, definitely modern and hopefully marks the dawn of a new era for America’s beloved Chrysler. So far the Fiat-Chrysler plans have been sketchy and mostly include the arrival of the Fiat 500 or Abarth 500 on the US market, the appearance of the Alfa Giulia in the US, but perhaps not the Milano or MiTo, and the retaining of the Jeep brand on the European market. It looks as though Dodge will go niche, including an electric car in its line-up, and that we will see Lancia-badged Chryslers, particularly the new 300c already spied, in Europe. All will soon be revealed. Stay tuned.

Source | Autoblog

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