Lotus has appointed a new CEO to its ranks with Dany Bahar, previously Senior Vice President for Ferrari’s Commercial and Brand division. The appointment will be effective from October 1st, as Bahar replaces Michael Kimberley, who retired from Lotus in July.

In a statement from Lotus, Bahar says: “I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history. Lotus has a worldwide reputation for innovative engineering and superb sportscars that lead the world in efficiency, design and dynamics. With the recent launch of the award-winning Evora, there is proof that Lotus is better placed than many to capitalise on the rapidly changing automotive market. I can’t wait to get my plans underway in October.”

The appointment coincides with the release of the new Lotus Elise Club Racer which will be presented at the Frankfurt Motor Show this month. See our post on the Elise Club Racer for more details.

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