Fiat has been busy lately with corporate news and attempted takeovers and mergers, but this is one that could work for the company. Fiat and Tata have joined forces to sell the Tata Nano in South America.

The first Tata Nano has already been delivered in India and the next market for the economic car is South America. Fiat has a huge market in Brasil, its second biggest after Italy, and that country will become the base for the Nano in South America.

The joint sales venture on Nano will also extend to other vehicles to be sold in India, reportedly Ferrari and Maserati, in a total opposite to the cheap Indian car. Ratan Tata has said:

“We have various projects, [with Fiat] to take the Nano to Latin America together, to share platforms for new cars, we have projects for Iveco and also for us to sell Ferrari and Maserati here in India,” he said. “We are talking about a lot of things.”

The partnership could be a natural fit for the companies, with Fiat having its own range of cost-effective, cheaper cars, as well as the big supercar brands above. Other projects will be studied, such as joint ventures for vehicle and engine production in India, while Fiat could be Nano’s ticket to Europe.

Source | Autocar