Published on 20 Jul 2009 by Alison
Despite restructing plans for Toyota, the company has suffered sales losses in the European market. Sales for the first half of 2009 were down 26 percent, showing that the auto industry across the globe is still feeling the economic downturn.
The figures show some interesting facts, though, with the Yaris being the best selling model. It is still down 19 percent on last year’s sales, with 109,403 units sold. Tadashi Arashima, president and CEO of Toyota Motor Europe has said: “On the plus side, our sales in Western Europe have been bolstered by government stimulus packages and our ability to adjust production volumes swiftly.”
Toyota is planning new and different models for Europe, to become a niche player in hybrid players, moving away from its previous full product line offerings.
Source | Autocar