Toyota to produce hybrid Auris in Europe from 2012

posted: Wednesday 15 July 2009 by Alison in: Future Cars Announcements Toyota Hybrid

Toyota Auris Hybrid

Reports say that Toyota plans to make its first European-produced hybrid car with the Auris model. Production could start from 2012, when the Auris hatchback is due for a full remodelling.

This would make it the third hybrid model in the Toyota range after the Prius, and the Camry (in the US) adding a further option to Toyota’s environmental offering. In the Asia Pacific region, Toyota has previously said that it would introduce a number of hybrid models, among which the Auris (Corolla in that market) would be included.

The Auris has been successful car for Toyota in the European market, being the third best sold in the range in the first five months of this year, after the Yaris and Aygo Light Car models.

New Toyota president Akio Toyoda has said that Toyota will take a new direction in the future, modifying its strategy to be a full-line manufacturer in all regions. One part of the strategy will be to focus on the hybrid model offering in Europe.

Source | Car Advice via Reuters

ADS