Audi fans turn away now, because what I’m going to say won’t be pleasant! The beautiful girl in the picture is probably the only good reason to visit the visibly aseptic Audi stand at the 2012 Los Angeles Motor Show. The German manufacturer has turned up at the Californian event with no new products and no concept cars. Although the design of the four rings brand has been widely criticized for the excessive stylistic resemblance from one model to another, nothing has been done to convince the public of the LA Motor Show of Audi’s desire to change and the exhibition looked boring and sterile.
Audi A6, A7, A8, Q5 etc etc, are all examples of impeccable engineering and highly advanced technology. Still I do not understand the reasons behind the choice of displaying several cars, often difficult to distinguish from one other, in the same exact white body-paint. Is it because it’s a trendy colour? Yes, maybe. Is it because it’s a shade that represent technology? Well, possibly. But quite frankly Audi should have made a bigger effort, at least in the choice of colours, it could have had a different aesthetic effect.
At least we hope that the German manufacturer won’t be complaining when they’ll read the automotive column which refers to their range as the “Attack of the Clones”. If you want my advice, dear Audi, say sorry and make up with the rest of the colours, it might be worth it for the next Motor Show!