Porsche is perhaps overstretching itself a little in the most recent press release on the Porsche Panamera, titled “a message to the whole world”. After this rather ambitious statement, we will soon see the Panamera debut at the Shanghai motor show on April 20.
There is probably no need for Porsche to reiterate its choice of Shanghai as the location of the debut, as with this new model, it’s evident they have made an intelligent choice. Porsche has pronounced that the Panamera will inspire fans of both sports and luxury models, and in so doing, should cover off an extremely vast market.
Confirming the success of Porsche in China, are the 7,600 models sold in the last year, meaning that even the most doubtful could be convinced that a move from Europe to Asia for the presentation is a clever manoeuvre. Of the 20,000 Panamera models planned for production, most will be sold in China.
The model will produced in the same facilities as the Porsche Cayenne, and will reach the first stage of production by September 12th, with debuts in Europe, South America and some Asian nations, before October sees North America, Australia and a final show down in China in 2010.