Ikea to produce low cost, eco-friendly car?
According to recent news, Ikea has a new venture in the making, by way of a low cost car. Leaving aside questions as to whether you buy it already assembled, could it be that Ikea is having a laugh?
The presentation of the low cost Ikea car is set for April Fool’s Day which makes us a little suspicious. But the roulez-leko site and Christophe Grasz, presumed designer, lend some credibility. But then if you write Leko backwards, you get okel, or o-k-e from joke… Just a case of viral marketing?
Source | Autoblog.com
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