Ferrari in sales crisis or not?

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After only 92 sales from the previous month, it appears that even Ferrari sales are hit by the economic gloom around the world. Reports are also that Ferrari has laid off 300 workers (ten percent of the Ferrari workforce) and that the Christmas break from December 19 to January 7, having been criticised for being too generous in the first place, is in fact a stop in production.

According to Autocar however, Ferrari is denying any sales crisis, and is basing its decisions on economic nous given the current climate around the world. Some Ferrari models are building up in stock, especially in the UK which is a difficult market for the brand.

The F430 Spider is apparently suffering from the release of the California and the winter season, while Ferrari was relying on the one-to-one personalisation program to solve the stagnating sales problems of the 599 Fiorano and 612 Scaglietti.

While Ferrari will likely weather the storm well enough, it all depends on how long that storm lasts. Currently the 10,000 annual sales target for 2010 is looking a little ambitious.

Via | Autocar

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