Lamborghini: sales success for 2008

posted: Thursday 23 October 2008 by Alison in: Lamborghini

After 2007, a year in which Lamborghini experienced record sales, it looks like 2008 will also close with a positive balance sheet. Speaking at the inauguration of the new logistics centre for the company, Stephan Winkelmann, CEO, has revealed that the success is due to Lamborghini’s luxurious product line. A richer clientele seems immune to the economic crisis, which has heavily affected more ‘common’ manufacturers.

Lamborghini production will rise slightly this coming year, to about 2,500 units, which generate more profits. “Our strategy for the future is to continue making two models: the LP560-4 and the LP640-4,” said Winkelmann. A third of sales will be aimed at Europe, a third in America and the final third in the Asia-Pacific. We add that perhaps in four to five years, a coupè-sedan like the Estoque concept could emerge and give new success to the Lamborghini brand.

Source | Quattroruote

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