Luca De Meo, Chief Marketing Officer of Fiat Group and general manager of Alfa Romeo and Abarth, has received the prize of Chief Marketing Officer of the Year 2008 in awards from the the Booz & Company management consultancy.

The prize is in its third edition and candidates are nominated by third parties, with a judging panel comprised of international CEO’s, marketing experts and consultants. Criteria includes strategy and organisation, brand and marketing communication, product and pricing and customer loyalty.

Luca De Meo won the prize in particular for his work on the Fiat 500 launch in 2007. The launch was a huge success, thanks also to unconventional tactics such as the “500 Wants You” web campaign.

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