Club Monaco autographs Smart ForTwo in New York

posted: Wednesday 10 September 2008 by Alison in: Smart Curiousities

Club Monaco, prestigious sportswear firm managed by Polo Ralph Lauren, has presented at the Mercedes-Benz Fashion Week its exclusive collaboration on the Smart ForTwo version, currently the latest car/fashion mania in New York.

The American company has created a small fleet of Smarts that over Sunday, Monday and Tuesday have been cruising the streets of the Big Apple, distributing clothing accessories from its new autumn collection. The characteristics of Smart ForTwo Club Monaco are all in the livery, with black and white colours and promotional photos on the side.

After the promotion, an example will remain exhibited for a week in the window of the Club Monaco store in New York. It’s unknown whether the models will eventually become commercialised or not.