Sale of Hummer brand becomes "urgent"

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Diplomacy has been thrown out the window as General Motors, rather than limiting itself to talk of reviewing the plans, has revealed its intention behind the Hummer brand, the enormous off-road vehicle from Detroit.

Automotive News has revealed statements from Frtiz Henderson at a press conference in India. Henderson, Chief Operating Officer, has said that the sale of the Hummer brand has become “urgent” as the US market finds itself in deep water in terms of off-road vehicles.

The declaration made in India could mean the brand looks to an Asian future, although denials from Mahindra mean the hypothesis is a little shaky. The focus there is on the return of Tata Motors, though we had also reported on theories regarding an Arab acquisition. We’ll keep you updated.

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