Ford Motor Company has announced changes at top management within the Volvo Car Corporation. Stephen Odell has become the new president and Chief Executive Officer, covering the role left by Frederik Arp.
Operational management will be handed to the 53 year-old on the first of October, who will encounter the arduous task of re-organising the company’s finances. The aim is to return to generating profits as soon as possible, resisting the advance of Mercedes, BMW and Audi in the premium segment.
Odell has already performed in the rebirth of Ford Europe, now flowering, and will attempt to repeat his efforts at Volvo, where he will work together with Lewis Booth, vice president of Ford Motor Company. His aim is to highlight the historic values of the company, creating strong products characterised by safety, environmental friendliness and Scandinavian style. Volvo should soon see greater demarcation between its own style and the Ford brand.