Lexus will soon make its debut in the crossover segment with a car awaited for the end of 2012, equipped with four-cylinder engines as well as a hybrid variant. This brand new compact SUV is perhaps the most prominent element in the strategy set by top Lexus to gain ground in the premium market, reducing the gap among them and Audi, BMW and Mercedes. The still mysterious CX - provisional name and hardly expendable, given the presence of the Mazda CX-5 - will be supported by a new industrial policy aimed at shortening the time between the debut and the update of each car.
Let’s use as an example the ‘case’ RX. The SUV has undergone a restyling just a few months ago, but it won’t last beyond the beginning of 2014, when it will be replaced by the next generation. A 7-seater MPV is not expected anytime soon, but there will be a LFA Roadster (2014), a coupe inspired by the LF-LC prototype and a second sports car, based on the GS, which will be its coupe version.